A CRM built for new-development real estate sales

Manage inventory, leads, and transactions in one AI-powered CRM.

See Edgewise in action

Why traditional CRMs don't work for development sales

Traditional CRMs are built to track contacts and conversations. Real estate development sales are driven by inventory availability and structured transactions.

Edgewise is built for the realities of selling real estate developments.

  • Inventory availability changes constantly
  • Leads are tied to specific units and/or lots
  • Sales move through well-defined, industry-standard phases
  • Teams need real-time inventory context inside the CRM

An inventory-driven CRM

In development sales, inventory, leads, and transactions are often managed in separate systems. Edgewise brings them together into a single CRM, with inventory at the core.

  • Inventory, leads, and transactions all live in one shared system
  • Availability stays accurate across the entire sales process
  • Leads, reservations, offers, and purchases stay fully connected
  • One system replaces multiple sources of truth
  • Teams, regions, and partners work from the same real-time data
See how inventory works in Edgewise

CRM and transactions, together

Inventory, leads, and transactions are deeply connected in development sales. The most effective way to keep them aligned is to manage them in the same system.

  • Transactions live directly inside the CRM
  • Inventory and leads stay connected throughout the sales process
  • Changes in one place are reflected everywhere
  • Clean, connected data enables better reporting and analytics
See the sales process in Edgewise

AI inside the CRM

Edgewise is powered by Edgewise Intelligence, an AI layer built directly into the CRM. It works across inventory, leads, and transactions to surface insights, reduce manual work, and help teams make better decisions.

  • Edgewise Intelligence works across inventory, leads, and transactions
  • Insights are based on connected, real-time information
  • Automatic summaries of leads and communications
  • Suggested follow-ups, preferences, and next actions based on notes and messages
  • Communication urgency and drafted responses for email and SMS
See how AI works in Edgewise

Meet Eva, your virtual assistant

She’s another way to interact with Edgewise — alongside the traditional CRM interface — designed to make everyday work faster and simpler.

  • For agents: surface urgent leads, update lead status, log notes, and draft messages quickly with fewer clicks
  • For management and ownership: query analytics, explore trends, and analyze sales performance using natural language
  • Always working from real-time inventory, lead, and transaction data
See Eva in action

Built for real estate development sales teams

Edgewise is purpose-built for teams selling real estate developments. It's designed around inventory-led sales and structured transactions, with a single system to manage units, leads, and sales activity.

  • Developers and ownership groups
  • On-site and presales teams
  • Brokerages selling real estate developments

Modern New Home Sales

To learn more and / or schedule a demo, please fill out the form below. Please tell us about your company and how we can help you.

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