Reporting built for development sales

Get clear, accurate insight into performance, pricing, and pipeline — powered by real-time inventory, lead, and transaction data.

See reporting in Edgewise

Why reporting breaks in generic CRMs

Generic CRMs are built to serve many industries, which means their reporting and metrics are necessarily generic. Supporting development-specific lead workflows often requires considerable time and cost to configure — usually with the help of third-party consultants.

Inventory and transaction data typically live outside the CRM entirely, making meaningful development sales reporting difficult to achieve and even harder to maintain.

Generic reports don’t reflect how development sales actually operate
Development-specific workflows require significant configuration effort
Inventory, leads, and transactions live in separate systems
Data must be stitched together outside the CRM to answer basic questions
Spreadsheets and custom processes become required, not optional

Reporting powered by a complete system

Edgewise reporting works because inventory, leads, and transactions all live in the same system. Metrics are calculated directly from connected data, without manual reconciliation.

No stitching together inventory, lead, and transaction data
No uncertainty about which numbers are correct
Reports are easy to produce and easy to trust
Teams can spend time reviewing results, not preparing them

Industry-specific metrics that actually matter

Generic CRMs offer generic reports and metrics. Development sales teams need industry-specific insight to operate — understanding inventory value, demand, and sales performance is not optional.

These metrics are only possible when inventory, leads, and transactions are modeled together in one system.

Inventory and sales volume: unreleased and available inventory, alongside sales volume across reserved, offered, sold, and closed
Pricing performance: gross sellout, price per square foot (PPSF), days on market, and price differential between list and purchase
Demand & conversion: conversion rates across the funnel, average sales cycle length, and fallout reasons
Attribution & representation: lead source attribution and representation rates (buyers with or without agents)

Funnel visibility from lead to purchase

Because Edgewise tracks inventory, leads, and transactions together, you can see conversion and fallout across every stage of the development sales process — using the terminology your team already uses.

Inventory availability to lead interest
Lead → visit or appointment
Visit → reservation
Reservation → offer
Offer → purchase

See funnel reporting in Edgewise

Portfolio and project-level insight

Whether you're reviewing a single development or an entire portfolio, Edgewise reporting stays consistent and flexible because inventory, leads, and transactions are modeled together.

Compare inventory performance across developments
Understand lead demand and conversion trends
Analyze transaction outcomes and fallout
Create custom reports without custom data integrations

Real-time insight, not retrospective reporting

Edgewise reports reflect the live state of inventory, pipeline, and transactions — not static snapshots or delayed rollups.

See changes as they happen
Identify risks early, while there's still time to act
Trust numbers across teams and stakeholders
Make decisions with current information

See development sales reporting done right

Understand pricing, performance, and pipeline with reporting built specifically for real estate development sales.